About aurarua

Aurarua™ culture
Our culture can be distilled into kaizen, pragmatism, self-reflection, autodidactism, ownership, friendship, direct feedback, and efficiency. These elements guide our actions, define who we are, allow for growth, and foster openness through connection.

To us, kaizen is king. This Japanese word simply means “change for better” and is the heart of our company philosophy. This art of continuous improvement is the starting and ending point from which all our other core values grow.

We benefit most when communicating openly and honestly about our successes and struggles. We believe in both friendship and direct feedback. Team bonding, creating a welcoming environment, allowing free discussions about our work – these things strengthen us as a company. “Friendship and feedback”, naturally create efficiency – we are all on the same page striving towards the same goal.

As we grow, new issues are approached pragmatically as well as the iterative changes we make to our daily workflow. Self-reflection and growth are interdependent. Asking ‘how’, ‘what’, and ‘why’ we could have done something better, not only stops our ego from seeing our potential improvements, but also gives insights into outdated thinking that could cause inefficiency.

While we are quick to check our ego – no one has a monopoly on great ideas – we also recognize the importance of being confident in what we do know. We highly value being both intellectually curious as well as autodidactic. This innate skill to adjust and use our intuition to create value is a trait we look for when it comes to growing our team. Win or lose: we claim ownership. Ownership comes not only at the end of the journey, but rather, in every step along the way.

By using these elements to create shorter pathways towards our goals, we return to the start. With kaizen, we improve in each iteration until the task is complete.


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